Our team //

Meet our international, hybrid team of professionals.

Marcel de Reus

Marcel de Reus

Strategy & Concept Development

Marcel, a strategic entrepreneur in the hospitality industry. With creativity and solution-oriented thinking, he has helped elevate international brands, operators & chains such as HMSHost International, Coca Cola and Heineken.

His expertise spans business strategy, concept development and optimizing operational processes.

Andreas Brok Hartvig

Andreas Brok-Hartvig

Food & Beverage Strategy

Andreas, a chef and food industry innovator, excels at enriching customer experiences by designing innovative and exciting concepts.

With clients like COOP, Lego A/S, and Circle K Europe, his expertise includes creating chain concepts, formulating F&B strategies, designing street food venues, developing pop-up concepts, and enhancing operational processes.

He has global insight and experience from working with numerous food concepts within QSR –coffeeshops and bakeries. Whether seeking a contemporary update or novel inspiration, Andreas delivers.

Tina Bundgaard

Tina Bundgaard

Strategy & Business Analysis

Tina Bundgaard is a results-driven and forward-thinking professional with a proven track record in market intelligence, financial planning, and business strategy. Possessing a comprehensive understanding of market trends, consumer behaviour, and competitive landscapes,

Tina has demonstrated a remarkable ability to develop and implement effective strategies that drive business growth and success. Known for her hands-on approach to financial management and strategic decision-making, and with a proven track record in overseeing financial operations and implementing successful financial plans.

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Ioana Popescu

Concept & Operations Analysis

Ioana, a hands-on operational expert with a strategic vision for the future. With a background in Marketing Management and International Hospitality Management, she has sharpened her skills through diverse roles, including hospitality truck manager, restaurant manager, and positions in hotel and event management, as well as B2B operations. 

Her focus is on optimizing operations to save costs and labour, while also uncovering untapped potential and rethinking business models for greater efficiency. Ioana immerses herself in the operational workflow, consistently identifying challenges and crafting effective solutions. Some of the biggest names on her portfolio are Sticks’n’Sushi and Châteauform.

Lea Marie Christiansen

Lea Christiansen

Head of Design

Lea, a seasoned graphic designer with over 10 years of experience, excels in shaping brand identities, marketing materials, and concept art.

Having honed her skills in food & hospitality, she brings visions to life, elevating visual identities. Expertise lies in brand identity creation, conceptual artwork, and interior & exterior styling.

Rien van Esterik

Rien van Esterik

3D Modelling & VR

Rien has a love for all kinds of visual design. He takes you into the design phase using sketches, layouts and 3D visuals. With a strong affinity with branding and logo design, Rien is able to bring your visual identity into each design.

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Robert van Driel

Technical Designs

With over 15 years of experience as a skilled technical draftsman, he specializes in meticulous technical detailing across a range of projects. His expertise lies in balancing structural, aesthetic, and financial considerations to maintain both consistency and high quality.

His portfolio is diverse, including several years of experience with 4-star and 5-star luxury hotels and restaurant brands like Mandarin Oriental, Park Hyatt, Westcord, and Moxy. He has extensive experience in designing luxury residential buildings and has also worked on high-tech pharmacies within the Netherlands. Whether a project involves exterior or interior assignments, he brings a comprehensive skill set to the table.

wilma

Wilma van Altena

Financial Controller
Ilse Jelier

Ilse Jelier

Project Manager

Ilse, a studious, enthusiastic and young professional with a strong focus on quality.

“I want to use my knowledge and skills to make a valuable contribution to NLC”.

As a Project Manager, Ilse supports the projects and the team of Next Level Concepts in various ways.

Next Level Concepts - team member Renate de Jonge

Renate de Jonge

Marketing & Communication

As a senior (content-)marketing and communication professional, Renate takes care of NLC’s marketing-communication, including the content for our website and socials.

With a long history in B2B-project management, she also ensures the smooth running of large and smaller projects with her project support.

She is the go-to for all your questions regarding your project. If she can’t answer your question herself, she’ll find the person who does and gets back to you.

We are always open for collaborations and exciting projects.
Feel free to reach out