Heineken

An attractive beer truck, with a unique yet personal look and feel, that’s particularly suited for smaller festivals. One that doesn’t flaunt its big, global brand status, yet can still produce large volumes to serve guests well. And could also serve as a solid business case. That was the challenge for Heineken.

Based on this apparent contradiction, we developed a cute little tap truck with an outdoor bar. By moving the point of sale outside, we eliminated the spatial limitations of an indoor location, allowing us to create additional tap stations and increase capacity inside. We strategically used the interior space for mobile bars, tap installations, refrigerators, and kegs – wich allowed us to store huge volumes in the truck. The tap truck easily connects to external beer tanks, ensuring uninterrupted service, even during peak hours.

Designed for intimate and authentic connection

We packed all this capacity into in an attractive, on-brand cart, designed for eye-level interaction. The tap truck feels personal and small-scale, creating an intimate and authentic connection between the brand and its guests. By combining the charm of a small truck with the efficiency of large-scale production, our tap truck solution provides Heineken with a versatile, mobile point-of-sale system that aligns with the brand’s artisanal heritage and high-capacity service needs.

The result is a tailor-made, on-brand mobile solution that has revolutionized the traditional beer sales experience.