Immersive experience and tasting truck
Market
Retail
Location
Norway
Ringnes Norway, the Pepsi brand owner in Scandinavia, asked us to design and create an eye-catching installation to promote Pepsi MAX at soccer matches, concerts, and other major events – where people could experience the new brand and taste the new product.
To achieve a truly big and bold American look, we completely customized a large iconic American school bus. We removed an entire side wall and to open up the bus so that a large number of people could enjoy the Pepsi MAX experience inside. We converted the floor into a platform, to create an attractive gathering place, with games and entertainment. Where people could enjoy themselves before, during, or after an event, with a Pepsi MAX in hand.
Although the bus was built in the Netherlands, it had to be able to function in Norway. So, during construction, we made sure that all the equipment, technology, media, game stations, and coolers would also work well in a slightly colder climate. At Next Level Concepts, we come up with a solution for every problem and turn challenges into opportunities.
The Pepsi MAX bus is an impressive and flexible activation space where people can meet, relax, watch live entertainment, and play video games, and enjoy a Pepsi MAX from the onboard bar. Thanks to its large refrigerated storage capacity and solar-powered electricity supply, the truck can be used completely independently at all kinds of events.
A big and bold, but flexible promotional space to hang out, play video games, be entertained and experience Pepsi MAX. We converted a large US school bus with its own bar, multiple Playstations and a huge connected stage for live entertainment. The bus facilitates a large number of people and operates completely independent at all kinds of events thanks to its solar powered power supply.
