Sticks ‘n’ Sushi

Sticks’n’Sushi, an international fast-growing restaurant chain wanted a mobile expension for major festivals and corporate events. Initially, they were interested in a food truck. However, based on our calculations, we were able to demonstrate that allocating a larger budget to create a larger “mobile restaurant” would be much more efficient and effective.

A mobile restaurant would generate additional visibility for premium brand Sticks’n’Sushi and make it stand out more. Built on a trailer, the restaurant can be used at a wider variety of events. Furthermore, the mobile restaurant has a much larger capacity and thus greater revenue potential—up to six or seven times as much.

Full-service tailor-made hospitality concept

After crafting the business case, Next Level Concepts handled the restaurant’s entire creative and technical designs, and complete construction. The highly efficient, high-capacity kitchen layout is based on the proven methodology used in the Sticks’n’Sushi restaurants in Copenhagen, London, and Berlin. This is a full-service tailor-made concept.

We transported the mobile restaurant to Denmark and trained the team onsite on how to work inside the trailer. A few months later, we returned to check on their progress and brainstorm potential optimizations. In their unique mobile restaurant, Sticks’n’Sushi serves high-quality dishes in large quantities at numerous private and large public events.